Social Media Campaign Plan for Public Institutions

Introduction

You are a part of a global effort to increase access to education and empower students through “open pedagogy.”  Open pedagogy is a “free access” educational practice that places you – the student – at the center of your own learning process in a more engaging, collaborative learning environment.  The ultimate purpose of this effort is to achieve greater social justice in our community in which the work can be freely shared with the broader community.  This is a renewable assignment that is designed to enable you to become an agent of change in your community through the framework of the United Nations Sustainable Development Goals (SDGs).  For this work, you will integrate the disciplines of Communication Sciences; Management to achieve SDG #16: Peace, Justice and Strong Institutions. Target 16.6 Develop effective, accountable and transparent institutions at all levels; Target 16.7 Ensure responsive, inclusive, participatory and representative decision-making at all levels.

Learning Objectives

• Analyze the role of social media in public communication.
• Design an effective social media campaign strategy for public institutions.
• Create engaging content for various social media platforms.
• Evaluate the potential impact and effectiveness of social media campaigns.

Purpose/Rationale

Instructions

• Research best practices in social media campaigns for public institutions.
• Identify a specific issue or goal for the campaign.
• Develop a comprehensive social media campaign strategy.
• Create sample content for multiple social media platforms.
• Outline a timeline and implementation plan for the campaign.
• Present the campaign plan to the class or relevant stakeholders.

Format Requirements

Create social media campaign materials for at least three different platforms. Include a written report outlining the campaign strategy and implementation plan.