45 Individual Persuasive Speech Presentation (Using Monroe’s Motivated Sequence)

Objective: To help speakers organize persuasive speeches that inspire people to take action; create a convincing argument the encourages the audience to follow through on the speaker’s goal.

• Mastery of Monroe’s Motivated Sequence

• Outcome: Students demonstrate a clear understanding and effective application of Monroe’s Motivated Sequence in structuring their persuasive speech.

• Explanation: By following the five steps

• Attention, Need, Satisfaction, Visualization, and Action—students learn to craft a logically organized and compelling persuasive message that effectively guides the audience toward a desired response.

• Development of Persuasive Communication Skills

• Outcome: Students enhance their ability to persuade an audience using well-structured arguments, credible evidence, and emotional appeals.

• Explanation: The exercise of delivering a persuasive speech helps students practice balancing logical reasoning with emotional and ethical appeals, making their message more convincing and impactful.

• Audience-Centered Communication

• Outcome: Students learn to tailor their message to the needs, values, and interests of their audience, ensuring relevance and engagement.

• Explanation: By addressing the audience’s specific needs and visualizing the benefits of the proposed solution, students refine their ability to connect with and influence their listeners effectively.

• Enhanced Public Speaking and Presentation Skills

• Outcome: Students improve their public speaking abilities, including verbal and non-verbal communication, delivery style, and the effective use of visual aids.

• Explanation: The presentation provides an opportunity to practice and receive feedback on aspects like voice modulation, eye contact, body language, pacing, and the integration of visual elements to support the speech.

• Critical Thinking and Problem-Solving

• Outcome: Students develop critical thinking skills by identifying a significant problem (Need), proposing a viable solution (Satisfaction), and anticipating potential objections or counterarguments.

• Explanation: Crafting a persuasive speech using Monroe’s Motivated Sequence requires students to critically analyze a problem, devise a logical solution, and visualize the outcomes, which strengthens their problem-solving abilities.

• Ethical Persuasion and Integrity

• Outcome: Students demonstrate an understanding of ethical considerations in persuasion, ensuring that their arguments and appeals are honest, respectful, and responsible.

• Explanation: The speech encourages students to consider the ethical implications of their persuasive strategies, promoting integrity in their communication practices.

• Research and Evidence-Based Argumentation

• Outcome: Students improve their research skills and ability to support their arguments with credible, relevant evidence.

• Explanation: To effectively satisfy the audience’s need and propose a solution, students must gather and present data, statistics, expert opinions, and other forms of evidence, enhancing their research capabilities and the credibility of their speech.

• Confidence and Self-Efficacy in Public Speaking

• Outcome: Students build confidence in their ability to deliver persuasive speeches and influence others.

• Explanation: The experience of organizing, practicing, and delivering a speech using a structured method like Monroe’s Motivated Sequence boosts students’ confidence in their public speaking abilities and their capacity to persuade an audience.

• Reflection and Continuous Improvement

• Outcome: Students develop the ability to reflect on their performance, receive constructive feedback, and identify areas for improvement in their persuasive communication skills.

• Explanation: After delivering their speech, students engage in self-reflection and peer or instructor feedback, allowing them to recognize strengths and address weaknesses in future presentations.

Students will:

1. Research, define and analyze a societal issue by locating, incorporating and documenting key reference materials and modern persuasive sources to define the topic, keeping in mind the audience and persuading, using Monroe’s Motivated Sequence
2. Demonstrate ability to analyze audiences through the topic selection process
3. Develop a strong thesis
4. Define your citational system (APA, MLA, etc) using your major as an example
5. Construct a preparation outline exemplifying the organizational structural of Monroe’s Motivated /Sequence
6. Incorporate transitions in the outline
7. Submit a Topic Submission report with information concerning a relevant topic. The one-page report should include background and/or historical information to be used in the speech and how/where the citations would be included. There must be 3 – 4 authoritative citations included
8. Include in the presentation (outlined correctly): – Introduction: AG, Intro Topic, Credibility, Thesis, Preview – Body: Definition/analysis of societal problem (Need); Satisfaction (practical solution to the problem and explain how it would work); Allow the audience to picture the results of the solution (Visualization); Tell the audience what they can do to be part of the solution; specific steps and examples – Conclusion: Signpost; Review/Reiterate; Repeat the Thesis; Close with something special
9. Construct and analyze persuasive messages using logic, reason
10. Identify and use appropriate presentation technologies and software, creating modern visual aids and graphical information for the presentation
11. Include a PowerPoint and other technologies/presentational aids including audio and video, with a cover/title slide and a concluding/references (Experiential Learning)
12. Practice presenting the speech in an extemporaneous* mode
13. Practice managing stage fright
14. Use practice to hone presentation skills for the 5 to 7-minute persuasive speech
15. Prior to the speech, each student will hand in a full-sentence outline with a bibliography/references and visual aids/PowerPoint.
16. Present in class (or potentially via video at home) * presentation using all requirements requested. The video is recorded in both locations (Open Pedagogy)
17. Deliver a reasoned argument with confidence and coherence
18. Include audible citations
19. Present in class or in front of a selected audience of three or more people over the age of 17 (Open Pedagogy)
20. Submit a video into the Legacy Vault for future courses/student use; Use MC Library repository or another MC repository (Open Pedagogy)
21. Submit Peer Review of at least 10 students to be shared with student reviewing (Experiential Learning/Open Pedagogy)

Attention (15%) – Criteria:

• Engagement (10%):
  • The introduction successfully captures the audience’s attention through a compelling hook, relevant story, startling statistics, or thought-provoking question.

• Clarity and Relevance (5%):
  • The topic is clearly introduced, and its relevance to the audience is immediately established.

Rating Levels:

• • Excellent (14-15%): The speech opens with a highly engaging and relevant introduction that fully captures the audience’s attention.

• • Good (12-13%): The speech begins with a solid attempt to engage the audience, though it may lack some impact.

• • Satisfactory (10-11%): The introduction is clear but may be less engaging or relevant to the audience.

• • Needs Improvement (8-9%): The attention-getter is weak or unclear, making it difficult to engage the audience.

• • Unsatisfactory (Below 8%): The introduction fails to capture attention or establish relevance.

Need (20%) – Criteria:

• Problem Identification (10%):
  • The speech effectively identifies a significant problem or need that resonates with the audience.

• Evidence and Justification (10%):
  • The problem is supported with credible evidence, examples, and data to convincingly establish its urgency and importance.

Rating Levels:

• • Excellent (18-20%): The problem is clearly identified and thoroughly supported with compelling evidence, making the need for action undeniable.

• • Good (16-17%): The problem is well-defined and supported, though the evidence could be more compelling.

• • Satisfactory (14-15%): The problem is identified, but the evidence or justification may be somewhat lacking in depth or clarity.

• • Needs Improvement (12-13%): The problem is vaguely defined or weakly supported, making it less convincing.

• • Unsatisfactory (Below 12%): The problem is unclear, lacks relevance, or is not supported by evidence.

Satisfaction (20%) – Criteria:

• Solution Presentation (10%):
  • The speech presents a clear, logical, and feasible solution to the problem.

• Supporting Evidence (10%):
  • The proposed solution is supported by convincing evidence, data, examples, or expert testimony to demonstrate its effectiveness.

Rating Levels:

• • Excellent (18-20%): The solution is well-articulated, highly feasible, and strongly supported by evidence.

• • Good (16-17%): The solution is clear and supported, though there may be room for stronger evidence or clearer explanation.

• • Satisfactory (14-15%): The solution is presented, but it may lack clarity, detail, or sufficient supporting evidence.

• • Needs Improvement (12-13%): The solution is vague or inadequately supported, making it less persuasive.

• • Unsatisfactory (Below 12%): The solution is unclear, unrealistic, or unsupported by evidence.

Visualization (15%) – Criteria:

• Positive/Negative Visualization (10%):
  • The speech effectively uses visualization to help the audience see the benefits of the solution or the consequences of inaction.

• Emotional Appeal (5%):
  • The visualization resonates emotionally with the audience, making the future scenarios vivid and compelling.

Rating Levels:

• • Excellent (14-15%): The visualization is vivid, emotionally impactful, and clearly illustrates the positive outcomes of adopting the solution or the negative consequences of not doing so.

• • Good (12-13%): The visualization is clear and relevant, with some emotional appeal, but could be more vivid or impactful.

• • Satisfactory (10-11%): The visualization is present but may lack detail, clarity, or emotional impact.

• • Needs Improvement (8-9%): The visualization is weak or fails to create a compelling image of the future.

• • Unsatisfactory (Below 8%): The visualization is unclear, ineffective, or absent.

Action (15%) – Criteria:

• Clear Call to Action (10%):
  • The speech concludes with a strong, specific call to action, clearly outlining what the audience should do next.

• Motivation and Urgency (5%):
  • The call to action motivates the audience to act immediately and conveys a sense of urgency.